A Web trend that was overlooked by the mainstream media back in the late 90’s – is the proliferation of public diaries, generically known as Blogs. A blog is a contraction from the term “Web log” (Technorati 2008) and was further promoted by pyra.com as a Blog at its www.blogger.com site, although www.pita.com is considered the original source of easy-to-use Web logging (Dvorak, J 2002). People who blog are called bloggers, and as I type this, there are over 112 million Blogs up on the Internet (Wikipedia 2007).
Blogs do not only work as a public diary but also a business Mecca for those in the business field, a blog would come in handy in promoting their latest product, as they could get instant feedbacks from their customers. As for nongovernmental organizations, a blog has proven to become a successful tool for advertizing their campaign.
Political figures from both the ruling government and opposition have relied on blogs to give a personal implication on themselves to their readers. Some political leaders have greatly benefited from broad audience base the internet provides. One such example is Howard Dean of Vermont. Dean raised unprecedented campaign funds via the internet through the use of grassroots blogs and his own website. On the contrary, some politicians have greatly suffered due to the increased exposure political blogs provide (Wikipedia 2006).
Reference:
Dvorak, J 2002, The Blog Phenomenon – Columns by PC Magazine [online, accessed 6 November 2008]
URL: http://www.pcmag.com/article2/0,4149,81500,00.asp
'State of the Blogosphere/2008', Technorati.Com, [online, accessed 7 November 2008, http://www.technorati.com/blogging/state-of-the-blogosphere
Wikipedia 2006, Political Blog [online, accessed 6 November 2008]
URL: http://en.wikipedia.org/wiki/Political_blog
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